This VIS shown here is a inquiry called Workcool, designed to resembles the precision manufacturing methods used in the making of WISE products.
LOGO 主體以 「W」、「C」兩個字母發想？
將 「W」做反轉形變並結合三點組合圓標示涼廚三大特色融合「C」產生的動態意向，結合品牌特色標語「WORKCOOL」帶出產品設計新主張之獨特性、識別性、與故事性。
以複合字 「W」字首形狀圖標化 (ICON) 搭配核心涼廚概念字做結合。將WISE公司主力產品表現在 「W」形成的三點組合圓分別演繹出、"排氣清靜"、"低輻射熱能擴散"，與"節能省電綠能"廚具的直接訴求上，投入在事業用廚具專業研發、生產、銷售之品牌大廠，將會有更多接近使用者需求及更人性化容易操作的新產品系列問世。
The "W" transformed in the way of modern and minimalist to a floating letter graph 3-dots-Icon
resembles three key elements of the WISE "Workcool" formula.
"A" refers to the precision manufacturing methods used in the making of WISE products.
Simulation of anodized marker plate on the machine
Simulation of label sticker printing in colors
